WHO WE ARE
The Youngsters was born to offer parents and gift-givers a place to find comfortable, high-quality clothing and accessories that let kids' personalities shine. Our colorful shop is thoughtfully curated, with every item handpicked for its quality, fit, and of course, the fun factor!
We specialize in building practical, stylish capsule wardrobes that you can mix, match, and wear through all of life’s little adventures. We are passionate about sustainable and ethically made products, many of which are crafted in small batches by makers from around the world. We proudly carry brands like Bobo Choses, Mini Rodini, Tiny Cottons and more, offering goods for babies and kids aged 3 months to 10 years.
We believe in investing in fewer, better pieces. Our assortment is designed to be durable, stylish, and most importantly - comfortable for everyday wear. And with free gift wrapping and local delivery, we hope to make your experience here easy and enjoyable.
Exclusively online, we frequently host pop-up events to give our local community the chance to shop in person. Whether you’re dressing your little one for everyday adventures or picking out a special gift, we hope shopping with us leaves you feeling happy and inspired!
MEET BETSY
Founder
With over 20 years in the creative fashion industry, I’ve had the opportunity to immerse myself in color, texture, and design - working as an apparel colorist, in merchandising, trend forecasting, and packaging development. It was this love for creativity that naturally evolved into curating something of my own. But it wasn’t until I became a mother that I truly found my calling - creating a space where kids' clothing could be both fun and functional.
Inspired by my two children, The Youngsters was dreampt up during my maternity leave with our second child. I wanted clothing that wasn’t just cute but also comfortable and durable - because let’s face it, kids are adorable, but they’re also messy, playful, and constantly on the move! I believe in slow fashion - building capsule wardrobes that parents can rely on, with an emphasis on unisex styles that can easily be passed on or handed down.
Curating the shop is truly one of the greatest joys of my job - like Christmas morning with every new collection! I carefully handpick every item, ensuring it meets the same quality standards I’d want for my own children. And while running a business has its share of challenges, I rely on the feedback from our incredible community of moms and gift-givers to guide me forward.
Most days you’ll find me managing my time between being a mom and entrepreneur. My mornings start with packing lunches, snuggles, and sending my kids off to school before diving into emails and managing the day’s to-do’s. It’s a constant juggle, but I am grateful to have an amazing partner who helps me find the balance.
Outside of The Youngsters, I cherish moments with my family and friends, and love squeezing in time for tennis - my personal escape!
Thank you for being a part of this journey with me!